Product labels set the visual tone for your product and draw the eye of customers. They’re also the first line of defense against counterfeiting. As counterfeiters become more sophisticated, brands are looking beyond traditional packaging solutions to preserve authenticity and customer trust. Security pigments are one highly effective way to achieve this.
Angstrom Technologies Inc. helps brands across industries find the best fit for their needs. In this guide, we explore how to evaluate and select the right security pigments for your product label.
Why Labels Are an (Often Overlooked) First Point of Failure
As brands consider anti-counterfeiting strategies, the focus is often on smart packaging or tamper-evident seals. Yet, the humble label is frequently the first point of authentication a consumer or inspector sees.
If your label can be easily copied or altered, even the most advanced packaging technologies may fall short. Smart packaging solutions don’t always address the unique challenges of every industry or product type.
A study from Straits Research reported that the security labels market was valued at approximately $38.02 billion in 2025. This number is projected to reach $62.23 billion by 2033. This growth highlights rising counterfeit threats and the effectiveness of security labels for brand protection.
Luxury goods, beverages, and high-end consumer goods face specific threats that require specialized label protection. Relying solely on digital or overt measures can leave gaps for counterfeiters to exploit.
Key Factors to Consider
Selecting the right security pigment for your product label isn’t a one-size-fits-all decision. Think about the following factors as you consider options:
Label Material and Print Method
Not all pigments are compatible with every substrate or printing process. Whether you use paper, plastic, or specialty materials, the pigment needs to perform reliably without compromising print quality.
Indoor vs. Outdoor Exposure
Will your product be exposed to sunlight, humidity, or variable temperatures? Security pigments need to be lightfast, moisture (chemically)-resistant, and stable under a range of conditions. This is especially important for goods stored outdoors or shipped globally.
Overt vs. Covert Protection
Decide whether you need more visible (overt) features like color-shifting effects for instant recognition. Invisible (covert) elements, such as UV fluorescence, on the other hand, allow for discreet verification. Many brands benefit from combining both for layered security.
Regulatory Requirements
Some industries require pigments to comply with food contact regulations, EPA standards, or other certifications. Ensuring your security pigment meets these requirements is essential for both safety and legal compliance.
An Overview of Security Pigments
Security pigments come in many forms. Each offers different benefits and protection levels. Let’s take a look at the options.
UV Fluorescence
Invisible under normal light, these pigments glow under specific UV wavelengths. They’re ideal for covert authentication and can be used in barcodes, QR codes, or custom markers.
Optically Variable Pigments (OVPs)
These pigments shift color depending on the viewing angle, creating a visually striking deterrent that is difficult to replicate. Optically variable pigments (OVPs) are often used for high-end products and official documents.
Dual Layer (Covert and Overt) Solutions
By combining both visible and invisible pigments, brands can implement multi-tiered security. This approach allows for quick visual checks and deeper forensic verification when needed.
Custom Taggants and Blends
We can formulate custom pigment blends and infrared taggants to deliver specific authentication features or color responses. The right blend depends on your unique requirements.
How We Match Security Pigments to Applications
Angstrom Technologies Inc. recognizes that every brand and product has its own set of challenges. Our services are tailored, practical, and grounded in decades of experience. Here’s how we help you find the right security pigment.
Small Particle Size for Inkjet
For digital printing applications, we offer pigments with finely controlled particle sizes. Measuring only nanometers, these pigments ensure high-resolution output without clogging or print defects.
Lightfastness Ratings
We test and select pigments based on their resistance to fading under UV light. This guarantees long-lasting protection for products exposed to sunlight or harsh environments.
Cost-Effective Solutions
Our team works within your budget to recommend pigments that balance performance, durability, and affordability.
Regulatory Guidance
We help you navigate complex compliance landscapes. Whether you need food-safe pigments or region-specific certifications, we’re here to help.
Labels Aren’t One Size Fits All
No two brands or product lines are the same. That’s why Angstrom Technologies Inc. partners closely with each client to design and deliver world-class security pigments. Our expertise spans luxury goods, beverages, cosmetics, pharmaceuticals, and agricultural products.
We take the time to understand your specific needs and provide customized solutions. With our support, you can safeguard your brand, meet regulatory standards, and stay ahead of counterfeit threats.
Invest in Your Brand’s Future With Security Pigments
Choosing the right security pigment is a crucial investment in your brand’s future. Whether you need invisible UV markers, visually stunning OVPs, or a custom blend, we have the expertise and product range to deliver.
Partner With Angstrom Technologies Inc.
Connect with the Angstrom Technologies Inc. team today to discuss your needs and discover how we can help your brand thrive.